About the Founder
Meet Cassandra Hayes
Award-winning journalist. Published author. Compassionate listener. The storyteller behind Forever Told Press.
A Life Spent Telling Stories That Matter
Cassandra Hayes is an award-winning journalist, author, and communications strategist with decades of experience helping people tell meaningful stories.
Through Forever Told Press, she brings that same narrative depth and listening skill to families who want to preserve the voices, memories, and lived experiences of loved ones.
Her in-person interview process captures not only words, but the emotion, atmosphere, gestures, humor, and details that transform memory into legacy.
"A memoir should feel like sitting in the room with someone you love."
— Cassandra Hayes
Guiding Principles
What Guides the Work
Listening
Every project begins with careful attention to the person behind the story.
Integrity
Stories are handled with respect, accuracy, and editorial care.
Legacy
The goal is a book that feels personal, polished, and worthy of preservation.
Background
A Career Built on Storytelling
Before founding Forever Told Press, Cassandra spent decades at the intersection of journalism, media, and strategic communication. As a senior editor at Black Enterprise magazine, she honed the craft of finding the essential story within complex lives and careers.
Her communications career — with roles at Avon, New York Life International, and Goldman Sachs — deepened her understanding of how narrative shapes perception, builds trust, and preserves institutional memory.
She has appeared on Good Day New York, Today in New York, and CNNfn, offering expertise on career and workplace topics. Today, she channels that same editorial instinct and public presence into the intimate, deeply personal work of family memoir.
Ready to preserve your family's story?
Begin with a free, no-obligation conversation about your loved one's memoir.
Schedule a Free Consultation